Economic recovery and greater stability of the local currency will help to lower the inflation rate in Egypt, allowing consumers to adapt and resume spending on less essential products such as the furniture polishes. Retail volume growth of polishes is expected to remain marginal, due to the discretionary nature of many of these products, with shoe polish set to remain the stronger performer.
Shoe polishes are readily available at most grocery stores and supermarkets, and there are rarely any promotions or discounts as they are already affordable. Thus, e-commerce has no advantage over stores to attract consumers.
Demand for floor polish is expected to see further retail volume sales decline in 2024, before gradually growing over the remainder of the forecast period, but demand will remain weak overall. Tiles are highly popular flooring options in Egyptian households and consumers will look for specific solutions to clean these.
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Understand the latest market trends and future growth opportunities for the Polishes industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See all of our definitionsThis report originates from Passport, our Polishes research and analysis database.
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