The market for polishes in Malaysia is expected to see slow but steady growth over the forecast period, amid increasing competition. Leather shoe brands such as Larrie and Dans are expanding their offerings beyond just polishes, providing a full range of shoe care products like polishing cloths, brushes, waterproofing agents, mink oil, and leather balm, presenting consumers with a one-stop solution for shoe maintenance.
Furniture and metal polishes are losing appeal among young homeowners, who often prefer to replace worn-out wooden furniture instead of investing in pieces that require high maintenance. As modern urban lifestyles become increasingly hectic, younger consumers increasingly prioritise convenience.
The online market for home care products will continue to grow, although at a slower pace than during the review period, as many consumers return to shopping in physical stores post-pandemic. E-commerce platforms such as Shopee, Lazada, and TikTok will attract consumers with price cuts, limited-time sales, vouchers, and in-store memberships, prompting them to hold off on purchases and stock up during promotional periods.
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Understand the latest market trends and future growth opportunities for the Polishes industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See all of our definitionsThis report originates from Passport, our Polishes research and analysis database.
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