Demand for Polish products will continue declining over the forecast period, as retail sales are set to fall at a current value CAGR of 1% (2024 constant value CAGR of -2%). The trends in behaviour and aesthetics that adversely affected the category during the review period have become ingrained in Switzerland, and these are particularly strong amongst younger consumers.
Although shoe polish is expected to struggle over the forecast period, it is likely to remain the best performer in retail value growth. The product will hold value and remains essential for premium footwear worn on special occasions, where maintaining a polished appearance is important.
Due to polishes' limited growth potential and maturity, innovation will likely remain limited in the category during the forecast period. Moreover, advertising and promotional activities will remain low, further impacting the category's visibility and consumers' exposure to it.
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Understand the latest market trends and future growth opportunities for the Polishes industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See all of our definitionsThis report originates from Passport, our Polishes research and analysis database.
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