Shifting lifestyle trends are posing significant challenges for the Peruvian polishes market. Housing trends play a key role, as rising property and rental costs lead consumers to move into smaller living spaces that require fewer cleaning supplies.
A key trend emerging in Peru’s shoe polish category is the increasing adoption of liquid formats over traditional paste and cream options. This shift reflects how competitors - led by the Santiago portfolio (IQMEH SAC) - are prioritising value growth by promoting formats that offer greater practicality and ease of application.
Moving forward, the increasingly competitive polishes landscape will demand a strategic approach from competitors. Innovation in product formats could open new opportunities, although the 300ml doypack remains the dominant format for consumption.
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Understand the latest market trends and future growth opportunities for the Polishes industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See all of our definitionsThis report originates from Passport, our Polishes research and analysis database.
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