With inflation set to remain relatively low, the rate of growth in retail constant value sales of polishes will accelerate sharply during the forecast period, supported by an expanding population, urbanisation and a broader middle class. Leather shoes are a cultural staple, particularly for professionals and students and for formal occasions.
Competition between international brands like Kiwi and local players is expected to intensify over the forecast period, with each focusing on distinct market segments. International brands will likely maintain their dominance in urban areas, leveraging their established reputation for quality and premium offerings.
Over the forecast period, polishes in Pakistan is expected to witness a continuation of the value for money trend among consumers, with affordability playing a pivotal role in their purchasing decisions. The preference for budget-friendly brands and a focus on smaller pack sizes is anticipated to persist, reflecting an enduring high level of price sensitivity among local consumers.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Polishes industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See all of our definitionsThis report originates from Passport, our Polishes research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!