Polishes is expected to continue experiencing a steady decline in volume sales over the forecast period due to factors such as reduced usage, lower maintenance requirements for modern furniture and footwear, preference for athletic over traditional shoes, and a shift towards convenience materials that require minimal care.
Limited developments in terms of innovation, new product development, and availability will likely result in continued low levels of retailer and consumer focus and awareness of polishes in the coming years. This situation will further restrict growth potential.
Across the forecast period, an increasing selection of multi-functional and premium surface cleaners will include polishing or sealing effects, further dampening demand. However, metal polish may benefit from the popularity of modern kitchen appliances.
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Understand the latest market trends and future growth opportunities for the Polishes industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See all of our definitionsThis report originates from Passport, our Polishes research and analysis database.
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