Polishes has limited potential for growth over the forecast period as most subcategories are set to face ongoing obsolescence, and retailers are expected to allocate less shelf space, thereby narrowing the range of offerings and brand diversity.
Looking ahead, F Lima SA’s Splendor is set to maintain its relatively strong overall lead ahead of multinational Johnson's Wax de Portugal Lda’s Pledge/Pronto brand, with the former firmly established as a key player in the floor, furniture and shoe polish subcategories.
Looking ahead, small traditional retail stores will continue to lose share to more modern grocery stores, many of which are operated by large retailer groups such as Sonae and Jeronimo Martins. These traditional retailers tended to serve older consumers who more commonly use floor or furniture polish and offered a greater variety of these products.
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Understand the latest market trends and future growth opportunities for the Polishes industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See all of our definitionsThis report originates from Passport, our Polishes research and analysis database.
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