Given ongoing changes in consumer habits, polishes in the US is expected to maintain its declining trend in retail volume and current value terms. Shoe polish is anticipated to continue its double-digit value decline in the coming years, solidifying its transition from a mainstream necessity to a specialised product for a shrinking consumer base.
Although retail e-commerce experienced a slight decline in its retail value share in polishes in the US in 2024, it still remained the leading distribution channel, and is poised for steady growth over the forecast period. As products such as floor, shoe, metal, and furniture polish become increasingly niche, online platforms are expected to play a crucial role in keeping the category alive.
As seen in other home care categories, sustainability is emerging as a driver of growth in polishes. In shoe polish, this shift is particularly evident amongst more premium brands such as Pure Polish, which have positioned sustainability as a core selling point.
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Understand the latest market trends and future growth opportunities for the Polishes industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See all of our definitionsThis report originates from Passport, our Polishes research and analysis database.
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