The outlook for the polishes category remains sluggish, with sales expected to continue their descent. Price increases are likely to be minimal due to a lack of significant product innovation, while volume demand for furniture polish will keep on falling.
The decline of polishes products is further compounded by advancements in surface care. Modern surface care products have improved significantly, offering enhanced cleaning capabilities alongside waxing or other additives designed to protect and improve surfaces.
The demand for polishes is expected to continue falling during the forecast period, which will likely result in retailers giving even less shelf space to such products with their focus likely to continue shifting towards the distribution of other more popular home care products. Manufacturers will likely look to strengthen the distribution of their products through non-grocery specialists such as home and garden specialist retailers and e-commerce as they look to reach consumers who are still interested in polishes.
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Understand the latest market trends and future growth opportunities for the Polishes industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See all of our definitionsThis report originates from Passport, our Polishes research and analysis database.
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