As home décor trends evolve, there could be opportunities for brands to target Kenya’s growing middle class with high-end furniture polish products that promise long-lasting protection and easy maintenance. This is particularly true in urban centres where demand for premium home care products is rising?.
Sales of furniture polish are being negatively affected by a rising DIY (Do It Yourself) trend whereby consumers are seeking alternative, homemade solutions for furniture care such as the use of olive oil and vinegar. Online platforms offer numerous DIY recipes for wood polish, which are perceived as cost-effective alternatives to store-bought furniture polish.
Sales of floor polish in Kenya could benefit from an increased consumer focus on home aesthetics and maintaining clean, shiny floors. With the rise of modern interior design, floor care is gaining more attention, particularly in middle and high-income households.
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Understand the latest market trends and future growth opportunities for the Polishes industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See all of our definitionsThis report originates from Passport, our Polishes research and analysis database.
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