Growth in polishes is set to continue in Vietnam throughout the forecast period, driven by shoe polish. White-collar workers are expected to be keen to maintain a professional appearance, which will lead them to spend more on higher-quality footwear and its maintenance.
Currently, polishes lacks sufficient marketing activities from brands across both offline and online channels. As a result, consumer awareness of brand names is somewhat limited, often relying on recommendations from staff at traditional stores.
Aligned with current trends, which are expected to continue throughout the forecast period, consumers are increasingly seeking polishes that save time and simplify tasks, such as bottle caps designed to dispense the product more efficiently in hard-to-reach areas. Meanwhile, multi-surface polishes that work on various materials, such as wood, metal, and leather, eliminate the need for separate products, making cleaning more efficient and time-saving, which could appeal to cost-conscious consumers looking for value.
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Understand the latest market trends and future growth opportunities for the Polishes industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See all of our definitionsThis report originates from Passport, our Polishes research and analysis database.
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