While polishes retail volume sales are projected to rise over the forecast period, growth looks set to be modest. Demand will continue to be subdued by changing fashion and interior design preferences, in that Macedonians are increasingly inclined to choose footwear, furniture, flooring and other household fixtures that do not require polishing.
Furniture polish and floor polish are expected to remain the fastest developing polishes categories in retail volume and current value terms over the forecast period. Both look set to profit from further growth in the construction of new homes, offices and other kinds of buildings as economic conditions in North Macedonia continue to improve.
With poor growth prospects expected to deter new entrants and limit investment in new product development by existing players, the competitive landscape in polishes is unlikely to change significantly over the forecast period. Multinationals will continue to dominate, with the combined value share of top two manufacturers Werner & Mertz GmbH and SC Johnson & Son Inc predicted to remain much larger than that held by the rest of the field.
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Understand the latest market trends and future growth opportunities for the Polishes industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See all of our definitionsThis report originates from Passport, our Polishes research and analysis database.
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