Retail price growth will slow down as the Serbian economy recovers over the forecast period and this should bring consumers back to polishes and drive volume sales. The development of higher quality products and those with recycled packaging and fragrances/colours are expected to stimulate sales growth.
Floor and wood polishes are expected to face competition with surface care. The variety of products present in floor polish and furniture polish remains quite narrow, and there is only a limited range of brands available.
Competition in polishes is forecasted to remain quite limited. Leading brands such as Pronto (floor and wood) and Erdal (shoe polish) are expected to maintain their leading positions thanks to widespread retail distribution, wide portfolios and ongoing commitment to brand extensions.
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Understand the latest market trends and future growth opportunities for the Polishes industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See all of our definitionsThis report originates from Passport, our Polishes research and analysis database.
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