Polishes that are less mature in the Georgian market are poised for notable volume growth during the forecast period. Metal polish is projected to expand from a relatively small base, reflecting untapped demand and growing consumer interest.
The ongoing optimisation strategies employed by retailers are expected to reshape the competitive landscape within the polishes category. As retailers continue to reduce the breadth of their product assortments, leading brands are likely to consolidate their market positions due to their established consumer base and strong brand recognition.
Price sensitivity will continue to play a pivotal role in shaping the future of the polish market, particularly in relation to competition from surface care products. Given the lower price points of many surface care alternatives, consumers may increasingly shift their preferences towards these products - especially in economically challenging times.
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Understand the latest market trends and future growth opportunities for the Polishes industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See all of our definitionsThis report originates from Passport, our Polishes research and analysis database.
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