Sales of polishes in Estonia are expected to continue their downward trajectory over the forecast period. Once price inflation stabilises, even value growth rates are set to be negative.
Furniture and metal polishes are becoming increasingly hard to find in brick-and-mortar stores. Sales of these niche products are shifting to online retailers, including smaller, specialised ones.
Despite its declining presence in grocery stores as more and more Estonians wear casual footwear, the shoe polish market may become more premium over the coming years. Footwear specialists are increasingly offering high-end shoe care brands, including Salamander and even more expensive niche brands.
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Understand the latest market trends and future growth opportunities for the Polishes industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See all of our definitionsThis report originates from Passport, our Polishes research and analysis database.
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