Minimalism and functionality will be two key trends influencing the tastes and behaviours of Romanian consumers when it comes to their homes in the forecast period. Living ever busier lifestyles, consumers will prefer to have surfaces that are easy to maintain in their homes and, therefore, they will be less likely to require polishes to maintain a clean and appealing domestic environment.
Polishes will continue to suffer from the strong competition presented by surface care. The rapid diversification of these competitors, in terms of brands, targeted surfaces and prices, will serve to make polishes obsolete in the eyes of many consumers.
Consumers are set to become increasingly focused on the amount of time spent on the cleaning process and to favour highly effective products that minimise the amount of time and effort spent on cleaning tasks. In addition, sustainability will become an increasingly important trend, with Romanian consumers preferring polishes made from natural ingredients or which have a relatively low impact on the environment.
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Understand the latest market trends and future growth opportunities for the Polishes industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See all of our definitionsThis report originates from Passport, our Polishes research and analysis database.
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