The forecast period is expected to see a continued decline in retail volume sales, with all product areas set to record a decline. The demand for furniture and floor polishes is anticipated to further diminish as consumers increasingly opt for more affordable, low-maintenance laminated flooring solutions.
Across the forecast period, shoe polish is expected to witness the smallest decline in retail volume among the polish categories. While a growing segment of the population, particularly younger consumers, may prefer footwear that does not require polishing, there will still be a demand for traditional shoe polishes catering to classic styles.
In the floor and furniture polish segments, the Pronto brand is expected to maintain its sales lead throughout the forecast period. However, in the shoe polish category, local companies are anticipated to gain traction, gradually increasing their market share.
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Understand the latest market trends and future growth opportunities for the Polishes industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See all of our definitionsThis report originates from Passport, our Polishes research and analysis database.
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