Positive retail volume and value (constant 2024 prices) CAGRs are projected for polishes over the forecast period. However, persistent economic challenges are likely to continue to moderate growth potential across categories.
The demand for floor polish is set to remain undermined by the wide preference for tiled over wooden floors in Moroccan homes. Meanwhile, the use of furniture polish and metal polish is set to remain the preserve of affluent households, which wish to keep their more expensive furniture in the best condition and are willing and able to buy high-priced specialised products.
Surface care is predicted to remain a threat, especially as investments in the marketing and advertising of such products are higher than for polishes. Smaller marketing budgets, particularly among local manufacturers of polishes, are likely to limit awareness of brands, products and uses.
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Understand the latest market trends and future growth opportunities for the Polishes industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See all of our definitionsThis report originates from Passport, our Polishes research and analysis database.
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