Polishes will see only modest retail volume growth during the forecast period. With inflation likely to remain elevated, at least in the short-term, this will limit consumers' ability and willingness to purchase non-essential products.
Shoe polish will remain the largest product area in retail value terms. During the forecast period, the category will see modest growth, supported by the return of consumers to normal levels of mobility.
Surface care will continue to pose a threat to metal polish and furniture polish, especially given the higher level of marketing investment devoted to the former. Surface care products are also widely available in modern grocery retailers, as well as in small local grocers, where manufacturers will make use of compelling promotions in order to recruit new customers.
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Understand the latest market trends and future growth opportunities for the Polishes industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See All of Our DefinitionsThis report originates from Passport, our Polishes research and analysis database.
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