Over the forecast period, polishes is expected to see only modest growth in terms of retail volume sales. This subdued performance can be attributed in part to strong competition from surface care products, which many consumers perceive as more versatile and effective than traditional polishes.
The presence of private label products within the polishes category remains minimal - a trend that is not expected to change significantly in the near future. Compared to other home care categories, polishes exhibits a low level of development, which, combined with high unit prices and intense competition from more affordable surface care alternatives, has deterred retailers from investing in private label offerings.
The limited interest in polishes among both consumers and companies has resulted in a noticeable lack of innovation within the category. The modest performance of polishes, coupled with the absence of strong consumer demand, discourages companies from investing in new product development.
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Understand the latest market trends and future growth opportunities for the Polishes industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See all of our definitionsThis report originates from Passport, our Polishes research and analysis database.
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