Polishes in Brazil is expected to maintain its trend of retail volume and current value decline throughout the forecast period. Floor polish, the largest category within polishes, expected to be a major contributor to decline, as multi-purpose cleaners are set to continue undermining sales in Brazil.
The inflationary pressure that hit Brazil over recent years drove the rise of regional and emergent brands, and they are expected to continue to perform well in the forecast period. With consumers focused on saving money to buy essential products in the basic basket, they will continue to experiment with new lower-priced brands in categories in which there is a lower perception of quality differentiation, such as polishes.
A lack of awareness of floor polishes amongst the younger generations paves the way for manufacturers to invest in improving products and communicating their benefits. While fragrances and disinfecting claims have been rising in several product categories, floor polish still has room for players to adapt and launch products that leverage the demands of the younger generations, which surround practicality and personalisation.
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Understand the latest market trends and future growth opportunities for the Polishes industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See all of our definitionsThis report originates from Passport, our Polishes research and analysis database.
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