Overall polishes in Japan is expected to see only a low retail current value CAGR from 2024 to 2029. Floor polish is expected to remain the smaller category, and maintain its declining trend, as these products tend not to be used as often in younger households.
Meanwhile, shoe polish appears to have continued growth potential in retail current value terms. Demand for high-value products is expected to continue rising, especially amongst business professionals and affluent consumers.
Shoe polish has been influenced by the recent trend towards casual fashion, and the continuation of remote working for many, which have increased the popularity of sneakers and casual footwear. In response to this trend, Columbus has successfully launched a wipe-type cleaner specifically designed for sneakers, catering to this emerging consumer need.
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Understand the latest market trends and future growth opportunities for the Polishes industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See all of our definitionsThis report originates from Passport, our Polishes research and analysis database.
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