Price inflation in the latter years of the review period, combined with interest rate hikes, has lower disposable income levels and weakened consumer confidence. As these issues remain prevalent in 2025, households will stay price sensitive and are likely to reduce their spending on polishes until they are more confident about the economy.
Polishes has an opportunity to align with the broader sustainability movement that is shaping home care in Denmark. Households are keen to lower their environmental impact and are seeking alternative solutions to help achieve this.
Polishes face competition from advanced formulations in alternative categories, such as surface care and dishwashing, which are encroaching on the attributes of polishes with added functionality. Since households seek value-for-money in home care, these advanced formulations offer strong competition to players.
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Understand the latest market trends and future growth opportunities for the Polishes industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See all of our definitionsThis report originates from Passport, our Polishes research and analysis database.
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