With sneakers and athleisure footwear becoming the default choice for younger consumers, especially in urban centres and academic settings, the relevance of traditional leather shoe polish is steadily declining. For legacy brands in this space, this shift represents both a challenge and an opportunity: to remain relevant, companies must explore adjacent categories such as sneaker care, including wipes, foams, and deodorising sprays.
Indian consumers are increasingly favouring products that deliver multiple benefits in one application. This trend is driving interest in polishes that offer shine, protection, dust resistance, and a pleasant fragrance–across various surfaces including wood, metal, and ceramics.
Retailer-owned brands are expanding into the polish segment, particularly in the floor and furniture care categories, offering cost-effective alternatives that appeal to value-conscious shoppers. These private label brands, often sold through modern trade and e-commerce platforms, are gradually eroding the market share of traditional branded players.
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Understand the latest market trends and future growth opportunities for the Polishes industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See all of our definitionsThis report originates from Passport, our Polishes research and analysis database.
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