The recovery of the economy, supported by the growing young adult population in the corporate world, will drive the growth of polish across the forecast period. This consumer demographic will want to maintain a professional look, using shoe polish, while reaching for furniture polish to maintain their homes.
Apart from shoe polish and furniture polish, other polishes are still niche, but floor polish, in particular, has good prospects for growth if the economy recovers over the forecast period. Consumers' desire for sophisticated homes and the increasing use of tiles and modern floors for homes in most urban centres could help drive growth over the forecast period.
The availability of more brands is expected over the forecast period, driven by the decline in inflation and stability of the local currency in the foreign market. This will ease the high cost of production and importation suffered by manufacturers over the review period.
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Understand the latest market trends and future growth opportunities for the Polishes industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See All of Our DefinitionsThis report originates from Passport, our Polishes research and analysis database.
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