The market for polishes in Bulgaria is anticipated to exhibit limited growth potential in the coming years, primarily due to a sustained decline in demand for metal and floor polishes. These subcategories face intense competition from a range of more versatile cleaning products, such as universal surface cleaners, specialised bathroom and kitchen cleaners, and descalers.
Shoe polishes are projected to experience modest growth, driven by the category’s unique positioning and the widespread availability of convenient formats, such as sponge applicators that simplify the polishing process. Leading brands like Casablanca, Silver, and Erdal are expected to maintain their dominance in the market, supported by their strong presence across all major distribution channels.
Johnson Wax Group TP’s Pronto is set to maintain its leadership in the polishes market, holding the top position in the largest subcategories—floor and furniture polishes. Meanwhile, Mexon OOD, with its Medix brand, is expected to capture a growing share in both floor and furniture polishes, leveraging its affordability and local appeal.
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Understand the latest market trends and future growth opportunities for the Polishes industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See all of our definitionsThis report originates from Passport, our Polishes research and analysis database.
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