Polishes is expected to see a continued decline in value and volume over the forecast period as these products, including shoe, furniture, metal, and floor polish, increasingly become viewed as specialist items with specific usage occasions by more consumers. Consumers are turning to multi-purpose cleaners, which offer convenience and save time in cleaning chores, as well as offering value for money.
Shoe polish is projected to see declines in both value and volume sales over the forecast period as consumers are expected to continue to gravitate towards athleisure and related styles of footwear, which require significantly less maintenance than formal shoes. The cultural shift towards more casual workwear and personal clothing, which accelerated during the COVID-19 crisis, has continued in the post-pandemic era, resulting in a relaxation of workplace dress codes including wearing less formal footwear that reduces the need for shoe polish.
The growing popularity of e-commerce amongst Canadian consumers and retailers’ continued investment in their online operations and brands are expected to provide a level of support for polishes by making these products easier to find and buy. The polishes category is largely comprised of specialist products, so e-commerce saves consumers time as they can quickly search for, compare and buy the exact product to meet their needs.
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Understand the latest market trends and future growth opportunities for the Polishes industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See all of our definitionsThis report originates from Passport, our Polishes research and analysis database.
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