While price rises are expected to continue driving retail current value growth in polishes in Thailand in the forecast period, retail volume sales are expected to maintain their declining trend. However, as in the review period, it is only floor polish that is expected to see declining sales, with all other categories set to see growth by both measures.
Apart from the small category of metal polish, shoe polish is expected to see the strongest retail volume and current value growth rates in the forecast period, and will return to, and indeed exceed, the pre-pandemic level of volume sales. This positive outlook is rooted in specific market dynamics and consumer behaviours.
Growing environmental awareness in Thailand has been driving demand for eco-friendly home care products, and the situation is no different in polishes. For instance, consumers have been seeking polishes made from natural ingredients, which are biodegradable, free from phosphates, and minimise plastic packaging.
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Understand the latest market trends and future growth opportunities for the Polishes industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See all of our definitionsThis report originates from Passport, our Polishes research and analysis database.
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