Floor polish is expected to continue to be marked by a notable contraction in the forecast period, characterised by a combination of consumer preference and cultural inclination. As a considerable proportion of consumers globally, including in Thailand, are displaying a diminished enthusiasm for polishing their floors, demand for floor polishes is set to continue to see a notable decline.
In the cultural tapestry of Thailand, a distinctive consumer behaviour has emerged, shaping the landscape of home care. Traditionally, most Thais exhibit a general reluctance to polish furniture.
Shoe polish is expected to see retail volume and current value growth in the forecast period, and will return to the pre-pandemic level of volume sales. This optimistic outlook is rooted in specific market dynamics and consumer behaviours, that signal heightened demand.
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Understand the latest market trends and future growth opportunities for the Polishes industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See All of Our DefinitionsThis report originates from Passport, our Polishes research and analysis database.
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