Polishes in South Korea is expected to face a continuous decline in retail current value sales throughout the forecast period. Furniture polish, which is a niche, and primarily supported by a small group of loyal consumers, is set to see little movement in value sales.
Polishes is set to face ongoing decline during the forecast period as consumer preference shifts toward multi-purpose cleaners and other modern cleaning solutions, such as all purpose wipes. Furniture, metal, shoe, and floor polish are all increasingly perceived as niche or outdated, especially amongst younger consumers, who prioritise convenience and versatility in their cleaning routine.
An increasing number of consumers in South Korea appreciate shopping online, with more people purchasing polishes via retail e-commerce platforms than in most other countries globally. This is due to the convenience offered by this channel, and because the range of products available is wider than in offline retailers.
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Understand the latest market trends and future growth opportunities for the Polishes industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See all of our definitionsThis report originates from Passport, our Polishes research and analysis database.
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