There is a noticeable decline in consumer interest in traditional polishes. An example of this is within floor polish, where floor waxing is in decline, with flooring trends shifting towards lower maintenance options.
Social media platforms have become integral for brands seeking to increase visibility and engage with consumers. Leveraging platforms such as Instagram, TikTok, and YouTube enables companies to effectively showcase their products through visually compelling DIY tutorials.
Polishes are becoming less popular in Ecuador, and also globally, and as a result there will be little innovation and the global players that manufacture polishes will instead focus on more profitable home care products. Also, consumers will tend to choose cleaning alternatives including multi-purpose cleaners, as they are more affordable and convenient.
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Understand the latest market trends and future growth opportunities for the Polishes industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See all of our definitionsThis report originates from Passport, our Polishes research and analysis database.
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