Sales of polishes are not expected to rebound during the forecast period albeit the rate of decline, in retail volume terms, will likely slow as the economy improves. When it comes to floor, metal and furniture polish, consumers will likely continue to lose interest in these products and will continue shifting to alternative products that offer greater convenience and more affordable prices, such as surface care, or more natural solutions.
Shoe polish is projected to be the most dynamic category over the forecast period and the only category that is expected to deliver growth in retail volume terms. Although traditional products will not disappear, innovation will likely be crucial to maintaining growth.
Modern retail channels, including discounters, are anticipated to remain the most important distribution channels for sales of polishes. Although discounters have expanded rapidly, boosting demand for private label, this does not necessarily apply to all categories.
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Understand the latest market trends and future growth opportunities for the Polishes industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See all of our definitionsThis report originates from Passport, our Polishes research and analysis database.
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