Polishes will register a further decline in retail volume and value (constant 2024 prices) sales in Lithuania over the forecast period. Such offerings are becoming less popular with consumers, and as a result global shoe polish manufacturers will focus on more profitable home care products.
Erdal, produced by Werner & Mertz GmbH, is emerging as a strong competitor in the shoe polish market. The brand is gaining shelf space in major retailers like Maxima, largely due to the strong market presence of its sister brand, Frosch, which is well-established in dishwashing, laundry, and surface care.
Other polishes, such as furniture and metal polish, will remain niche in Lithuania. Product availability is very low, with major retailer Maxima offering only one furniture polish option, Emsal, from Werner & Mertz GmbH.
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Understand the latest market trends and future growth opportunities for the Polishes industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See all of our definitionsThis report originates from Passport, our Polishes research and analysis database.
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