Bath and shower is set to perform well over the forecast period, with total volume and current value sales projected to increase steadily. Given that such products are regarded as basic necessities for personal grooming and cleanliness, population growth and rising image- and hygiene-consciousness in Algeria will continue to underpin the expansion of the category.
Bar soap will remain by far the largest bath and shower category in Algeria in volume and current value sales terms over the forecast period. Such products are much more likely to be considered household essentials than other types, and have long been a firm favourite among middle- and lower-income consumers due to their affordability, versatility and value-for-money proposition.
While the outlook for bath and shower over the forecast period is positive on the whole, growth in total volume sales is predicted to be slower than that recorded over 2018-2023. This is partly due to increasing maturity, but also reflects the likelihood that the ongoing cost-of-living crisis will remain a drag on demand in the short-to-medium term.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Algeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Algeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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