The focus on natural bath and shower products that are free-from chemical ingredients for sensitive skin, will continue to drive value sales in all bath and shower categories over the forecast period. Leading brands and private label have already launched products to meet changing demands and deliver affordable solutions.
Refillable packaging formats are expected to gain share in bath and shower over the forecast period, with both suppliers and consumers favouring sustainable products and cost-saving products. The drugstore chain dm-Drogerie Markt pioneered refill stations for washing up liquids and plans to expand into beauty and personal care categories with refillable shower gels and shampoos.
Slovakians are increasingly looking for better value for money in bath and shower to reduce overall expenditure and also the number of items purchased. The trend towards streamlining has extended into bath and shower from skin care where consumers already seek products that combine cleansing, nourishing or moisturising in one product.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Slovakia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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