Sales of bath and shower are expected to rise across the forecast period, driven by an ongoing consumer focus on natural ingredients and sustainability, as well as the increasing demand for dermocosmetic products. All of these factors are set to add value.
Promotional strategies that deliver greater value for money are expected to remain a key growth driver within bath and shower over the forecast period. With price sensitivity persisting, particularly in this highly competitive market, brands that manage to strike a balance between affordability and perceived quality are likely to perform most strongly.
Over the forecast period, bath and shower is expected to see the introduction of more sophisticated and enhanced formulations. Formulas designed to deliver deeper and longer-lasting hydration are expected to continue launching.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and body powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a giftset these products are excluded.
See all of our definitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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