Bath and shower is predicted to see steady growth in retail volume and value terms (at constant 2024 prices). Liquid soap will likely continue to gain popularity in bath and shower in Mexico over bar soap during the forecast period, albeit the latter will continue to account for most sales.
Although liquid soap was already starting to take sales away from bar soap over the review period, the growing demand for liquid soap refill packs is expected to provide further fuel to this trend. This is primarily due to the convenience refills offer which allow families to purchase a single dispenser and then refill it as needed.
Body wash/shower gel is expected to continue growing in popularity in Mexico, driven by the increasing alignment with skin care trends. In the coming years, consumers will likely increasingly look for products that not only cleanse but which also offer additional benefits such as moisturisation, antibacterial protection, exfoliation, and dermocosmetic properties.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and body powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a giftset these products are excluded.
See all of our definitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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