Bath and shower will maintain a positive performance over the forecast period, in both value and volume terms, albeit with value remaining higher than volume. It is expected that the majority of local consumers will continue to seek a balance between claims of improved dermatological formulations and affordability in price.
Although there is evidence of a certain migration from the use of bar soaps to liquid soaps, this process is still slow, and the affordable price of bar soaps continues to be a budgetary ally for Dominican consumers in a market with high price sensitivity.
The search for healthier-looking skin is a trend among Dominican consumers across the board, regardless of their socioeconomic segment. Consumers tend to pay more attention to product formulations and value those which claim to provide viable, concrete benefits to the skin, that go beyond mere cleansing.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Dominican Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Dominican Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and body powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a giftset these products are excluded.
See all of our definitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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