Sales of bath and shower products are projected to see steady growth in value terms (at constant 2024 prices) over the forecast period. This growth is set to be primarily driven by rising hygiene awareness and increasing disposable incomes, which should encourage consumers to incorporate more products into their personal care routines.
Bath and shower products with long-lasting scents will likely continue to hold a strong appeal to consumers, as fragrance remains a key purchasing factor. At the same time, moisturisation and skin nourishment are becoming increasingly important considerations, especially as consumers become more conscious of their skin health.
In terms of innovations within bath and shower, there is expected to be a strong focus on skin care benefits, unique sensory experiences, and sustainability. Functional formulations with hyaluronic acid, ceramides, probiotics, and tea tree oil are gaining traction for their moisturising, antibacterial, and skin-soothing properties and will likely continue to be a focus of new product innovations.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and body powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a giftset these products are excluded.
See all of our definitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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