Sales of bath and shower are expected to rise over the forecast period, bolstered by body wash/shower gel, which will be the most dynamic channel. As the ageing population grows and consumers become more interested in skin care, there is an increasing demand for dermatologically tested, allergy-friendly bath and shower products.
The growing demand for affordable, convenient, and bulk-packaged products will continue to drive the launch of duopacks and multipurpose shower gels. Brands are focusing on cost-effective family-sized solutions, specifically targeting budget-conscious shoppers and large families.
The growing desire for wellness and self-care experiences will continue to influence bath and shower product innovation. Consumers will remain open to unique textures, fragrances, and sensory experiences, boosting demand for Lush bath bombs, shower oils, and foaming body washes.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and body powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a giftset these products are excluded.
See all of our definitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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