Over the forecast period, bath and shower will face slower retail value growth due to maturity and intense competition. Value sales of liquid soap, body wash/shower gel, intimate wipes, and intimate washes will drive category performance.
Product variety will continue to expand in bath and shower from local and international brands. E-commerce retailers like notino.
Sustainable packaging will top the agenda in terms of innovation in bath and shower products over the forecast period. Brands will roll out new packaging and formats that are more sustainable and environmentally friendly.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and body powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a giftset these products are excluded.
See all of our definitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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