Performance will be muted over the forecast period, in what is a mature product area. A falling population will also dampen volume sales.
Global brands will remain key players in Latvia over the forecast period, aided by heavy marketing support behind key existing brands and new innovations. Palmolive is a major brand in bath and shower occupying the leading positions in key segments such as liquid soap and shower gel.
Bar soap will continue to lose out to liquid soap in Latvia in the upcoming period. Following some revival during the pandemic when bar soap with antibacterial properties gained popularity, bar soap will see further declines.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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