The outlook for bath and shower is flat, with constant value sales predicted to fall marginally. Growth opportunities are likely to come from premiumisation in terms of texture and scent, eco-positioning, and targeting of skin type.
Shoppers will increasingly look for offerings that are both gentle on skin and more environmentally conscious. Brands that promote biodegradable formulas, recyclable packaging, or free from labels will gain traction.
There will be further innovation to keep consumers engaged. Brands will expand formats to include mousse, foam, and oil-to-milk transformations as a way to enhance the sensory appeal.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and body powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a giftset these products are excluded.
See all of our definitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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