Performance will be modest over the forecast period, in what is a mature product area. Also, if inflation continues to be high, there will be a degree of trading down, as consumers are not particularly attracted by premium products within bath and shower, as for other beauty products.
Liquid soap will register slightly higher volume growth than bar soap over the forecast period, though bar soap will still account for more value sales. During the pandemic, liquid soap grew in popularity, as it was deemed more hygienic to use, and as such consumers are now more open to liquid soap.
Consumers will increasingly be environmentally and healthy conscious and will check labels and ingredients, with natural and simple ingredients holding more sway. For instance, fragrance-free options will gain ground over scented ones and labels such as “hypoallergenic" and “Ph balanced” will also gain ground.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Azerbaijan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Azerbaijan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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