Despite the recent hike in VAT in Israel, growth in bath and shower current value sales looks set to slow further in 2025, albeit only slightly. This is primarily because a more stable inflationary environment should alleviate pricing pressures to some extent.
Body powder is expected to see volume and current value sales contract throughout the forecast period. Demand in this category has collapsed in recent years due to safety fears following the launch of several lawsuits over claims that talc-based varieties sold under leading brand Johnson's contained carcinogenic substances.
As with other areas of the Israeli beauty and personal care market, products with a higher concentration of natural ingredients are expected to become more popular in bath and shower categories over the forecast period. This is primarily due to rising awareness of the potential health hazards of parabens, phthalates, sulphates etc, though demand will also be buoyed by concerns about the negative environmental impact of such synthetic substances.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and body powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a giftset these products are excluded.
See all of our definitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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