Over the forecast period, bath and shower in Ireland is expected to rise further in current value terms, with growth driven by product upgrades and wellness-related purchases. Local consumers are seeking more indulgent and skin-caring options, such as moisturising body washes or sensitive-skin formulas.
Intimate washes is set to be the most dynamic subcategory over the next five years as consumers become more open to specialised hygiene routines. Increased awareness around pH balance, skin sensitivity, and gynaecologist-recommended care is driving interest in gentle, targeted cleansing products.
Future innovation in bath and shower in Ireland will centre around skin-caring, multi-functional and eco-conscious products. As such, there will a much broader variety of formulas enriched with prebiotics, ceramides or essential oils to support skin health and wellbeing.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and body powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a giftset these products are excluded.
See all of our definitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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