A positive but modest performance is expected in retail volume and value (constant 2024 prices) growth terms over the forecast period. Price competition and discounting are expected to continue to dampen retail value sales of body wash/shower gel.
Products with natural positioning are projected to drive growth opportunities in bath and shower over the forecast period. There is a growing perception that products containing natural ingredients are safer.
Innovation is expected in the following fields: skinification, aromatherapy, mood enhancing, stress-relieving skin barrier protection, and microbiome support. These aspects fit well with the general trend towards health and safety, premiumisation and innovation in bath and shower in Switzerland.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and body powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a giftset these products are excluded.
See all of our definitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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