Bath and shower in China is expected to see a slight negative retail value CAGR at constant 2024 prices in the forecast period. It is anticipated that the competition in bath and shower will remain intense, with price wars persisting for some time.
As consumer demands evolve, products in body wash/shower gel have been increasingly moving towards multifunctionality, personalisation, and premiumisation, and this trend is set to continue. Fragrance-infused body washes remain central to the market, with long-lasting scents (e.
Consumers’ growing preference for bath and shower bundled sets is driving brands to prioritise bundling strategies. Cost-effectiveness and portability are amongst the advantages, with bundled sets reducing per-use cost through discounts on combined purchases (e.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and body powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a giftset these products are excluded.
See all of our definitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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