Bath and shower in Italy is expected to record moderate growth in value terms (at constant 2024 prices) over the forecast period, influenced by a series of contrasting factors. Value growth will likely be constrained by a gradual decrease in unit prices, after the sharp increases recorded during and immediately after the COVID-19 pandemic.
Bath and shower is expected to see a growing presence of products that incorporate skin care properties that are designed to offer benefits beyond simple cleansing. The importance of this trend lies in the increased awareness of Italian consumers regarding the link between skin care and general wellbeing.
Despite the maturity of the category, the leading players are expected to increase their investment in innovation over the forecast period. This strategic move will aim to counter the growing penetration of private label and revitalise the category with added-value propositions.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and body powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a giftset these products are excluded.
See all of our definitionsThis report originates from Passport, our Bath and Shower research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!