Bath and shower is expected to see further value growth in the United Arab Emirates over the forecast period. A key trend set to impact the bath and shower category is the growing emphasis on ingredient-led formulations, particularly those tailored to the unique needs of consumers living in hot, arid climates like that of the United Arab Emirates.
Another key trend shaping the category is growing price sensitivity amongst consumers, driven by rising concerns around the cost of living. As a result, bar soap is expected to outpace liquid soap in 2025, not only because it is more affordably priced, but also due to its perceived value and longevity.
One of the stereotypes of the local market is a penchant for luxury, particularly when it comes to packaging. However, there is a noticeable shift towards environmentally friendly packaging.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and body powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a giftset these products are excluded.
See all of our definitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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