Sales of bath and shower products are expected to continue rising, supported by ongoing urbanisation and evolving lifestyles that place greater emphasis on self-care and wellness. These shifts are likely to drive increased demand for bath and shower items.
The forecast period is set to see a rise in products created for sensitive skin, as consumers become more conscious of their choices. A rising number of health-conscious consumers are expected to place greater attention on ingredients, choosing natural ingredients and sustainable products.
Cost-conscious Georgian consumers are anticipated to sustain their preference for value-driven purchasing behaviours over the forecast period. This will include multipack offers and promotional deals, including buy two, get one free or buy four, get one free.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and body powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a giftset these products are excluded.
See all of our definitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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