Bath and shower is expected to see a low positive retail value CAGR at constant 2024 prices during the forecast period. Only slow growth is anticipated, as consumers struggle to balance higher-end purchases with the desire for discounts.
In Singapore, consumers are increasingly looking for brands that integrate seamlessly into urban lifestyles, while offering personalisation. The current mass products in the market from heritage brands might not be able to pivot towards consumer demand with the same pace.
To succeed in beauty and personal care, including bath and shower, brands will need to continuously innovate to align with consumers’ values and meet their expectations. The reinvention of packaging seems to be a reasonable step, as Singaporeans are growing increasingly conscious about the environmental impact of plastic.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and body powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a giftset these products are excluded.
See all of our definitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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