Bath and shower sales are projected to rise in constant value terms (at 2024 prices) over the forecast period. The volatility of the exchange rate in the country is expected to persist, leading to sustained demand for US dollars and subsequent price hikes.
Liquid soap has gained significant traction in households, especially post-COVID-19, with hand hygiene habits becoming firmly engrained and leading to an increase in per-capita usage. In response to this shift, local brands have introduced more affordable liquid soap options, such as 1-litre bottles and cost-effective doypack formats, to cater to growing demand.
Demand for body wash/shower gel is expected to grow, driven by a reduction in smuggling. Historically, the category has faced slow growth due to the prevalence of illegal products in the market.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Bolivia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Bolivia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and body powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a giftset these products are excluded.
See all of our definitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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